A global team running a portfolio of Shopify stores across India, the United States and Canada — from brand strategy and performance marketing through to the operations that keep them growing.
DRIMS ALLY builds and operates Shopify brands — we own what we build. The team combines performance marketing, enterprise operations and technology to run a portfolio of direct-to-consumer brands across India, the United States and Canada.
What began in Hyderabad in 2021 is now a distributed operation running $3M a month of ad spend, with the independence to pick which brands to scale next.
Several brands in parallel so winners get scaled fast.
Founders in the ad accounts and the P&Ls daily.
Media buyers and editors in the same room — 48-hour test loop.
Every function runs on the current generation of AI tools.
ROAS, contribution margin, cost-per-acquisition — not vanity metrics. Every campaign reports to the same P&L.
New creative, new tests, new angles. The creative team ensures media buyers always have fresh inventory to test.
No sunk-cost affection for creatives, campaigns or brands that stop performing. Operators, not fans.
When something works, it gets real budget — without the bureaucracy that slows most ad accounts down.
A performance marketing operator managing over $3M in monthly ad spend across Meta, Google and TikTok. Ten years of experience scaling direct-to-consumer brands.
LinkedIn ›A technology executive with two US Master’s degrees and over a decade of enterprise IT leadership. Runs the systems, platforms and operations that keep the portfolio growing.
LinkedIn ›Looking to join the team, work with us on a brand, or ask about the operation?